Nike: NFL Color Rush

When Nike asks you to be part of the new uniform release for all 32 NFL clubs, you don’t ask questions. You just do it.

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The creative brief for this amazing event was straightforward: Show the process designers used to create the new Nike Vapor Untouchable uniforms. We asked ourselves, “What’s the most important thing to communicate?” The answer was just as straightforward: The improvements. The new uniforms were to be revealed on the first Thursday Night Football game of the year. We wanted to create something truly special that showed the speed and dynamism each player gains when wearing the new ultra-light uniform.


Our winning solution was to add a neon layer to the flat images that highlights the many upgrades to the uniforms—the lightness, the bold colors, and everything that helps NFL players move faster.

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