As a global technology company with customers in more than 160 countries, Lenovo never stands still. In recent years, the tech giant purchased Motorola’s smartphones from Google, rebranded, and added other new products.
So, we were thrilled when we got the chance to help Lenovo and our friends at Ogilvy New York express the essence of this global brand. The project involved lots of patient artists working together to create a video that features a variety of hard-to-film materials and several cameras shooting at different speeds. The result: a bold piece that captures the joyous expression of Lenovo celebrating growth and opportunity, along with colorful visuals and a bursting logo that exclaim rejuvenation and the rebirth of creativity—all done the traditional way, without CGI.
Lenovo is pretty serious about defining what’s possible. This video, which debuted at top tech tradeshows and SXSW, proves it.
"93 percent of buyers said they focus on visual appearance, and close to 85 percent claim color is a primary reason when they make a purchase"
The Profit of Color, Color Marketing Group