Toronto FC: Jermain Defoe

When Canadian professional soccer team Toronto Football Club signed striker Jermain Defoe, the news was top secret.

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We were brought in to create images of the player for the upcoming news release. The decision to use CGI was pure logistics. There simply wasn’t enough time to get Jermain to Toronto from London before the images needed to be created and distributed.

Behind the scenes

Using reference imagery supplied and sourced online, we recreated the Toronto FC changing room and training facility in CGI. Our artists made Jermain magically appear on location before he’d even set foot in Toronto. CGI also gave us the flexibility to match the lighting and camera angle UK photographers used when shooting Jermain in studio.

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