As the top-selling American whiskey in the world, Jack Daniel's ain’t afraid of no ghost, even on Halloween.
We had the honor of partnering up with Arnold Worldwide to create a key visual for the distillery’s Halloween special edition. It was meant originally for the Japanese market but ended up going viral around the world.
It was Halloween, so it had to be scary. Or at least a little creepy—and nothing’s creepier than spiders. Jack Daniel's featured the digital art in a print ad campaign and product packaging. It’s no wonder the spooky limited edition sold out immediately.
"Seasonal marketing presents an opportunity to exercise creativity in drawing your target audience's attention to your content rather than being distracted by someone else's"
Shannon Byrne, Marketing Coordinator, BlueGlass Interactive