Facebook: internet.org

The internet is a huge part of our everyday lives. We use it to learn and share, inspire and grow, buy and sell, and so much more. But more than half the world’s population can’t go online.

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connectivity with a mission

Internet.org is a Facebook-led initiative with a mission of expanding internet access and the benefits of connectivity to everyone around the world.

Behind the scenes

We partnered with Facebook to create a series of print and digital ads with real objects, cut in half, that tell the story of an incomplete internet and its potential. The campaign focuses on overcoming issues of accessibility, affordability, and awareness in hopes that one day everyone will be connected.

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"Campaigns that received more than 20,000 social shares were 8 times more likely to include a strong emotional hook than campaigns that received fewer than 1,000 shares."