HBO: Soaking in Gold

HBO Asia wanted to create a branding ad with its logo soaking in pure gold.

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The short ad aired during the live telecast of the Academy Awards on HBO Asia. The message? HBO is the gold standard in television entertainment—second to none.


Using 3D modeling, our artists worked hard to perfect melted metal and create a full CGI simulation of liquid gold that looks natural. Needless to say, creating simulated gold is a bit more cost-effective than procuring the real stuff.

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