GE: gas turbines help facilitate a network that provides cleaner energy to millions of households in China.
We teamed up with TBWA Shanghai, a global advertising agency, and DAN, digital marketing firm, to create an ad campaign inspired by the ancient invention of porcelain.
Featuring the iconic visual texture of porcelain, the ads and digital assets tell the story of how GE technology is transforming the lives of the Chinese people. We also produced an experience website, both in Chinese and English, to extend the print campaign.
"Nostalgia creates a story where the brand can be the hero...[If you can show that a brand] has always been a part of the culture, it shows how it’s still relevant."
Aaron Harvey, Ready Set Rocket