Ford Everest

When Ford wanted to introduce its Everest mid-sized sport utility vehicle to the Chinese and Asian markets, we partnered with global ad agency GTB Asia-Pacific to create a series of stunning key visuals for the campaign.

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OVERCOMING CHALLENGES

Our team traveled to China to photograph natural environments in four different locations. This involved shadowing an agency crew as they shot the ad. It was tough work, but climbing more than 16,000 feet above sea level turned out to be the most challenging part of the creative journey.

Behind the scenes

Back home, we combined photography with 3D techniques to create the vehicle in realistic CGI. Our team of artists also retouched the beauty shots of the Ford Everest navigating exciting off-road situations.

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