Corteva: Agriscience

As a global company dedicated to agriculture, Corteva Agriscience seeks to enrich the lives of those who produce and those who consume, ensuring progress for generations to come.

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A technological rebirth

To reveal the new Corteva Agriscience logo, we partnered with Ogilvy USA to create a green, healthy, blooming video that illustrates the company’s rebirth with leading positions in seed technologies, crop protection, and digital agriculture.

Behind the scenes

Building mock-ups was fun, but the best part of the project, hands down, was planting thousands of seeds that grew before our very eyes. We captured every detail of this amazing, living process using a high-speed Phantom camera and motion control. The result: 25 seconds of the miracle of life.

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"Video content is 50 times more likely to drive organic search results than plain text. "

Omnicore, 2018