We partnered with Hi-ReS! London to create an interactive showcase for the launch of Chanel’s J12 Moonphase timepiece collection.
Featuring hyper-realistic 3D graphics and cinema-quality animation in a tranquil journey to the stars, the Moonphase project was a perfect challenge for our team of in-house artists and animators.
The campaign uses the vastness of space and the cyclical phases of the moon as a backdrop for the premium watch collection. The production also features an interactive cinematic video that highlights the watch’s features and provides high-end 3D assets for use in print collateral digital ads.
"Almost 50% of Internet users look for videos related to a product or service before visiting a store."