Boehringer Ingelheim: ICS

We partnered with a premier interactive creative services health care agency to create key visuals for a digital educational campaign.

  • Facebook Icon
  • Twitter Icon
  • LinkedIn Icon

PROJECT BRIEF

Boehringer Ingelheim is a global, research-driven pharmaceutical company that wanted to launch an educational campaign to raise awareness about the routine use of ICS asthma inhalers. Inhaled corticosteroids (ICS) are among the most common and effective drugs used to control asthma.

BRINGING THE CAMPAIGN TO LIFE

During the concept phase, our artists produced black-and-white character sketches—a cigarette butt and an inhaler—based on creative direction from the agency. After completing the compositions, our artists recreated the entire piece using 3D software and retouching techniques. We delivered all elements separately, so the agency could alter the compositions as needed.

  • Photography Icon
  • CGI Icon
  • Video Production Icon
  • Retouching Icon
  • Localization Icon
  • Immersive Experiences Icon