bai: bubbles

Best known for its 2017 Super Bowl commercial featuring Justin Timberlake and Christopher Walken, Bai creates a wide range of botanical antioxidant infused beverages.

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Bai Bubbles Promotion

When the company approached us to create promotional materials for Bai Bubbles, a new sparkling line of its signature drinks, our challenge was to introduce to all five flavors with a creative set of key visuals and a CGI video. The key message: Bai Bubbles has only five calories per can, no artificial sweeteners, and just a single gram of sugar.

Behind the scenes

The campaign, Burst Sugar’s Bubble, uses video stills as a base for all five key visuals—full CG pieces with a touch of retouch. It also features three CGI videos.

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"20% of people will read the text on a page, but 80% of people will watch a video."

My SMN, 2017